Elective units - Property management business development
/ Macdonald EducationThis unit specifies the skills and knowledge required to promote property management products and services. It includes identifying opportunities for greater relationships within the agency and opportunities for improvement in current property management services, monitoring client satisfaction and the provision of client care to build loyalty with existing clients, developing and implementing strategies, and communication and promotional services, to develop the agency’s property management services.
State or territory licensing requirements may apply to this unit, which is an elective unit (Property Management Business Development) forming part of the qualification CPP41419 Certificate IV in Real Estate Practice.
At the end of this unit, you will be able to:
Optimise relationships within the agency
Analyse real estate practice
Optimise business development strategies
Establish business development resources
Initiate relationships with potential clients
This unit is available for NSW only.


This unit specifies the skills and knowledge required to maximise a property management portfolio. It includes analysing current and future property demands in a target area, analysing the current property management portfolio, identifying underperforming services and properties and developing strategies to consolidate a property management portfolio for increased opportunities.
This unit applies to people currently working in or seeking to work in real estate. State or territory licensing requirements may apply to this unit, which is an elective unit (Property Management Business Development) forming part of the qualification CPP41419 Certificate IV in Real Estate Practice.
At the end of this unit, you will be able to:
Analyse current portfolio
Conduct rental property market analysis
Develop strategies to identify potential clients
Consolidate property management portfolio
This unit is available for NSW only.