Elective units - Residential property sales
/ Macdonald EducationThis unit specifies the skills and knowledge required to market property for sale or lease. It includes interpreting a property appraisal report, negotiating an agreed marketing plan for a property with clients, preparing marketing materials, securing marketing resources, implementing marketing activities, accessing and using agency data on target markets, reviewing effectiveness of the marketing plan and activities and reporting on the effectiveness of marketing activities.
This unit applies to people currently working in or seeking to work in real estate. State or territory licensing requirements may apply to this unit, which is an elective unit (residential property sales) forming part of the qualification CPP41419 Certificate IV in Real Estate Practice.
At the end of this unit, you will be able to:
Establish marketing plan
Establish and access marketing resources
Implement marketing plan
Review marketing activities
This unit specifies the skills and knowledge required to establish vendor relationships to support property sales, including planning activities to achieve property listings, confirming vendor needs and expectations, preparing and conducting a listing presentation, completing a listing agreement and planning for ongoing communication and records management associated with the vendor relationship.
This unit applies to people currently working in or seeking to work in real estate. State or territory licensing requirements may apply to this unit, which is an elective unit (residential property sales) forming part of the qualification CPP41419 Certificate IV in Real Estate Practice.
At the end of this unit, you will be able to:
Explain real estate agency functions and business structure
Interpret professional practice guidelines
Explain employment opportunities in the real estate industry
Examine communication skills
Identify professional development pathways within real estate
This unit specifies the skills and knowledge required to establish, develop and manage positive relationships with buyers, including establishing an understanding of buyer needs and expectations, matching these to property, and maintaining relationships and records of engagement with buyers throughout the buying process.
This unit applies to people currently working in or seeking to work in real estate. State or territory licensing requirements may apply to this unit, which is an elective unit (residential property sales) forming part of the qualification CPP41419 Certificate IV in Real Estate Practice.
At the end of this unit, you will be able to:
Establish relationship with buyer
Maintain buyer relationship
This unit specifies the skills and knowledge required to sell property by methods including private treaty, auction and other negotiations including presenting property for sale, negotiating sales between vendors and buyers, and facilitating completion of contracts.
This unit applies to people currently working in or seeking to work in real estate. State or territory licensing requirements may apply to this unit, which is an elective unit (residential property sales) forming part of the qualification CPP41419 Certificate IV in Real Estate Practice.
At the end of this unit, you will be able to:
Prepare property for sale
Complete property sale by negotiation
Complete sale of property by auction
Conclude sale of property
Evaluate sales process and identify opportunities for future business


This unit specifies the skills and knowledge required to appraise residential property for sale or lease. It includes selecting appraisal method/s and recommending appraisal price of property for sale or lease. This unit does not include establishing a formal property valuation.
This unit applies to people currently working in or seeking to work in real estate. State or territory licensing requirements may apply to this unit, which is an elective unit (residential property sales) forming part of the qualification CPP41419 Certificate IV in Real Estate Practice.
At the end of this unit, you will be able to:
Prepare for property appraisal
Research and analyse property market conditions and property attributes
Prepare and present appraisal report